QR Codes

Affordable Static and Dynamic QR Code Services

What Are QR Codes?

QR (Quick Response) codes are two-dimensional barcodes developed by Denso Wave, a subsidiary of Toyota. They store significantly more data than standard 1D barcodes (e.g., EAN-13), with the capacity to hold:

  • Up to 7,089 numeric characters, or
  • 4,296 alphanumeric characters.

Initially used in Japan’s automotive industry, QR codes are now globally adopted across various industries, partly because Denso Wave chose not to enforce its patents.

A Static QR Code that encodes the Barcode Savers Singapore QR Code page.

Applications of QR Codes

QR codes are versatile tools with diverse uses, including:

  • vCard: Instantly share contact details.
  • Calendar Events: Embed event details for easy calendar entry.
  • Website URLs: Direct users to websites or landing pages.
  • Social Media: Link to profiles (LinkedIn, Facebook, etc.).
  • Communication: Initiate calls, send SMS, or emails.
  • Wi-Fi Access: Provide quick wireless network connections.
  • Data Storage: Save serial numbers, alphanumeric codes, or raw text.
  • GS1 Application Identifiers: Encode GS1-specific data.

Why Use QR Codes for Your Business or Brand?

With modern smartphones universally equipped to scan QR codes, they offer an efficient way to share information and engage customers. QR codes are ideal for:

  • Boosting marketing campaigns and product promotions.
  • Providing product details and special offers.
  • Offering instant access to websites, forms, and more.

QR codes can be displayed almost anywhere:
Product packaging, business cards, ads, billboards, buses, and TV broadcasts.

Dynamic QR Codes: Flexibility at Its Best

Dynamic QR codes encode URLs with the ability to redirect users to updated targets. This flexibility offers several benefits:

  1. Cost Efficiency: One printed QR code can serve multiple campaigns.
  2. Seasonal Campaigns: Update the landing page as needed.
    • Example:
      • October: reiqr.com/897 → example.com/october-sales
      • November: reiqr.com/897 → example.com/november-specials
  3. Analytics Tracking: Monitor performance by appending query strings.
    • Example: example.com/specials?utm_campaign=nov

For more on analytics, visit this guide by New Media Campaigns.

Get a QR Code Package with Barcode Savers Singapore

Static QR Code

  • encodes a single url (cannot be changed)

Dynamic QR Code

  • the destination url can be changed at anytime